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Sales and Conversion Campaigns

Drive purchases, qualified actions, and measurable conversions from advertising traffic.

Meta Ads Setup and Management • 03

Service Overview

Ad spend must produce real commercial revenue. We build performance-engineered sales conversion campaigns focused entirely on purchases, checkout completions, and measurable return on ad spend (ROAS) across Facebook and Instagram.

TARGET AUDIENCE

Who this service is for

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E-commerce Brands & Online Stores

Consumer brands selling physical goods looking to scale their monthly order volume and top-line revenue.

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Digital Products & Paid Memberships

Creators and companies selling subscriptions, software seats, courses, or digital download access.

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Brands Seeking Profitable Scaling

Stores ready to scale daily budgets while maintaining acceptable Customer Acquisition Costs (CAC).

DELIVERABLES & SCOPE

What the service includes

1

Purchase & Checkout Objective Campaigns

Algorithmically optimized campaigns targeted specifically at audiences with proven online purchase behavior.

2

Catalog Sales & Dynamic Product Ads (DPA)

Automated product feed integration showcasing personalized product recommendations to potential buyers.

3

Creative Angle Testing Matrix

Structured testing of distinct messaging angles: unboxing, feature-benefit, customer proof, and promotional offers.

4

Advantage+ Shopping Campaign Management

Modern Meta Advantage+ shopping architectures combined with disciplined manual testing ad sets.

5

AOV & Bundle Optimization Strategy

Ad creative framing designed to promote multi-item bundles, free shipping thresholds, and higher basket sizes.

6

ROAS & Attribution Tracking

Transparent tracking comparing Meta reported revenue with real Shopify/e-commerce store receipts.

DELIVERY APPROACH

How AztorDev approaches and delivers the work

Phase 01

Product Margin & Target CPA Analysis

We establish your break-even ROAS, acceptable customer acquisition cost, and select flagship hero products.

Phase 02

Catalog Linkage & Creative Production

We verify catalog data feeds, ensure pixel purchase events report exact currency, and produce ad assets.

Phase 03

Campaign Structure & Controlled Launch

We deploy the testing framework, monitor initial click-through and add-to-cart rates, and allocate spend.

Phase 04

Budget Scaling & Daily Optimization

We systematically scale budgets into winning combinations while pausing declining ad sets.

CLIENT REQUIREMENTS

What the client needs to provide

Product Catalog & Store Access

Access to your e-commerce store (Shopify, WooCommerce) and product data feed in Meta Commerce Manager.

High-Resolution Product Imagery & Footage

Clean product photos, lifestyle clips, or customer review media for conversion creative development.

Target Unit Economics

Average Order Value (AOV), gross margins, and minimum acceptable return on ad spend (ROAS).

NEXT STEPS

Ready to get started?

Choose how you would like to proceed. You can book an introductory conversation directly or request a complimentary audit of your current assets.

See if we can help you.

Tell us about your business goals and current challenges. We'll give you an honest appraisal and a clear technical roadmap.